WhatConverts alternatives for tracking both calls and forms

WhatConverts alternatives: what WhatConverts charges first

The WhatConverts alternatives that track both calls and forms are CallRail, Nimbata, CallTrackingMetrics (CTM) and Lead Recorder. As read on November 1, 2026, WhatConverts charges $30 a month for Call Tracking, $60 for Plus, $100 for Pro and $160 for Elite, billed monthly only, each with a $30 usage credit, a monthly credit against usage charges.

Its unlimited-account plans, for agencies, are Plus at $500, Pro at $800 and Elite at $1,250 a month, with credits of $250, $300 and $400, so the usage credit differs by plan.

Number swapping, or dynamic number insertion, ties a call to a visit by showing each visitor a different phone number.

To weigh the Lead Recorder row, the button on this page opens its pricing page.

CallRail: numbers and minutes inside the plan

CallRail's Lead Tracking is $55 a month billed monthly or $50 a month billed yearly, plus usage, and the plan includes 5 local numbers, 250 local minutes and 25 texts. Swapping and recording come on all four CallRail plans, while form tracking is limited to the two Complete plans. It fits a business that wants a set allowance; CallRail alternatives has its full bill.

Nimbata: one rate for each answered call

Nimbata bills per answered call, not per minute. Pro is $39 a month billed monthly or $35 a month billed annually, and form tracking starts one step up, on Marketing at $89 a month billed monthly or $80 a month billed annually. On Pro, usage is $3.20 a local number and $0.06 an answered call. Entry is $0 plus usage, without number swapping or recordings.

CallTrackingMetrics: no numbers or minutes included, recording free

CTM's Marketing Lite is $79 a month billed monthly or $65 a month billed yearly, plus usage, with no numbers or minutes included: a local number is $2 a month and a local minute $0.04. Recording is free on all plans. Form tracking arrives on Marketing Pro, with 5,000 form submissions included. CTM is month-to-month with no contract.

Lead Recorder: forms and taps at one plan price

Lead Recorder's Business plan is $39 a month, or $390 a year. Form tracking, phone taps and unlimited leads come on every plan; a lead is a form submission, phone-number tap or booking recorded with its source. Real calls need the call tracking add-on, $29 a month, which does not record calls or swap the number for each visitor.

Lead Recorder's own WhatConverts page says the credit is the same on every plan, but WhatConverts' pricing page lists a different credit by plan, so this guide uses WhatConverts' figures. WhatConverts' pricing page offers a 14-day free trial on each plan card, and Lead Recorder's home page offers a 14-day free trial with no credit card to start. Lead Recorder pricing covers the three plans.

Which WhatConverts alternative fits which business

• WhatConverts when calls with number swapping are the job: $30 a month plus usage.
• CallRail for numbers and minutes inside the plan.
• Nimbata for billing per answered call.
• CTM for recording free on all plans, with no numbers or minutes included.
• Lead Recorder for forms at one plan price.

A freelance web designer who wants to show three local clients which channel produced their leads would look at Lead Recorder's Studio plan: 5 sites at $99 a month, or $990 a year, each with a read-only share link. WhatConverts' unlimited-account plans start at Plus, $500 a month; pick them when the clients' calls need recording. For the fees across tools, read call tracking pricing.