CallRail alternatives: what each tool charges and what you give up

CallRail alternatives: what you would be replacing

The main CallRail alternatives are WhatConverts, Nimbata, CallTrackingMetrics (CTM) and Lead Recorder, with Google's free call reporting as the baseline and Invoca by quote. As read on November 1, 2026, CallRail's entry plan, Lead Tracking, is $55 a month billed monthly or $50 a month billed yearly, plus usage.

Usage means the numbers, minutes and texts a plan charges beyond what it includes. Monthly rates, billed monthly or yearly: Lead Tracking Complete $105 or $95, Lead Conversion $165 or $150 and Lead Conversion Complete $215 or $195, each plus usage. All four include 5 local numbers, 250 local minutes with transcription and 25 texts; extras cost $3 a local number and $0.06 a local minute. On a yearly plan the 12-month base fee is due at once.

Number swapping, also called dynamic number insertion, shows each visitor a different phone number so a call can be tied to a visit. CallRail ticks it, with recording, on all four plans.

CallRail, WhatConverts, Nimbata and CTM each add usage to the plan price, so an entry figure in the table is not a full monthly bill.

The button below opens Lead Recorder's pricing page, where the plans and the add-on are priced.

WhatConverts: number swapping at a lower entry price

WhatConverts' entry plan, Call Tracking, is $30 a month, billed monthly only, with a $30 usage credit, a monthly credit against usage charges. It keeps number swapping and recording but covers calls and texts only: forms and chat start on Plus at $60 a month, at 10 cents a lead.

An additional local number is $2.50 and an additional local minute 4.5 cents.

Nimbata and CallTrackingMetrics: usage billed on top of the plan fee

Nimbata bills one rate per answered call at any length. Entry is $0 plus usage but has no number swapping, recordings or Google Ads connection; Pro is $39 a month billed monthly or $35 a month billed annually, plus usage. On Pro, usage is $3.20 a local number and $0.06 an answered call.

CTM bills Marketing Lite at $79 a month billed monthly or $65 a month billed yearly, plus usage, and its plans include no numbers or minutes: a local number is $2 a month and a local minute $0.04. Its entry plan costs more than CallRail's before usage, $79 against $55 billed monthly. Priced below CallRail's $55 billed monthly, each plus usage, are WhatConverts at $30, Nimbata Pro at $39 and Nimbata Entry at $0.

Lead Recorder: when forms and taps matter more than recorded calls

Lead Recorder's Business plan is $39 a month, or $390 a year, for one site with unlimited leads. A lead is a form submission, phone-number tap or booking recorded with its source, and form tracking and phone taps come on every plan. A tap opens the dialer and does not prove a call.

Real calls cost extra. The call tracking add-on is $29 a month for 2 tracking numbers and 150 call minutes in the US, Canada or Australia, and it does not record, transcribe or swap the number for each visitor. It fits a form-led site where calls come second, not a CallRail replacement; Lead Recorder vs CallRail sets the two side by side.

Free and quote-only options: Google's call reporting and Invoca

Google Ads offers the no-cost route. Its call reporting counts a call by recording analysis or by a minimum length you set, and forwarding numbers on a website come without any cost to you; ad clicks are billed as always. Free call tracking software shows how far that baseline goes.

Invoca is priced by quote only, in three tiers: Pro, Enterprise and Elite. Its pricing page lists dynamic numbers, its name for number swapping, from Pro.

Which CallRail alternative fits which business

• WhatConverts for number swapping and recording at a lower entry price: $30 a month plus usage, billed monthly.
• Nimbata for billing per answered call instead of per minute.
• CTM for recording included on every plan, with usage paid from the first number.
• Lead Recorder for a form-led site that wants the source of each form, tap and booking.
• Google's call reporting when the only question is how many calls your ads produced.
• CallRail itself when numbers and minutes inside the plan matter.

Lead Recorder's home page offers a 14-day free trial, and no credit card is needed to start. For the monthly bill across tools, read call tracking pricing; for the next rival, WhatConverts alternatives.