Call tracking pricing: plan fees, number fees and minutes across the main tools

Call tracking pricing: what you pay each month

Call tracking is billed as a plan fee plus usage. On monthly billing, the lowest paid plans that carry call tracking run from $30 a month at WhatConverts to $79 at CallTrackingMetrics (CTM); Nimbata's Entry plan is $0 a month plus usage. Lead Recorder Business is $39 a month, or $390 a year, plus $29 a month for its call tracking add-on. Figures are in United States dollars, as read on November 1, 2026.

A bill has three parts: the plan fee, local numbers past those included, and minutes, or answered calls at Nimbata.

The Lead Recorder button on this page opens its pricing page, where Business, Studio, Agency and the add-on are priced.

Do tracking numbers cost money?

Yes, beyond the numbers a plan includes. A local number costs $2 a month at CTM, $3.20 on Nimbata Pro and $4.60 on Nimbata Entry; WhatConverts lists $2.50 and CallRail $3 for each extra one. Toll-free numbers cost more: $3 at CTM, $3.50 at WhatConverts and on Nimbata Pro, and $5 at CallRail.

CallRail includes 5 local numbers in each plan, and CTM includes none. A CallRail website pool, which swaps a number for each visitor, needs at least four numbers, each billed as a number. Lead Recorder's add-on includes 2 and states no price for another. Google's forwarding numbers on the website route come "without any cost to you"; see free call tracking software.

What a minute or an answered call costs

CallRail charges $0.06 a local minute past the 250 its plans include, and rounds each call up to the nearest minute. WhatConverts charges 4.5 cents a local minute against its $30 usage credit. CTM charges $0.04 and includes no minutes.

Nimbata bills per answered call, whatever its length: $0.06 on Pro and $0.10 on Entry. Lead Recorder's add-on has 150 included minutes, nothing stated beyond, and its pages word the per-minute charge two ways; Lead Recorder pricing sets them side by side.

Monthly or yearly billing: what changes

CallRail is $50 a month on Yearly, with 12 months of the base fee due at once and usage billed monthly; its annual plans are nonrefundable. CTM is $65 a month billed yearly, or $60 a month billed every 2 years. Nimbata Pro is $35 a month on annual billing. WhatConverts has no yearly option.

Lead Recorder prints both prices on each card: Business is $39 a month or $390 a year, and the add-on is a monthly $29 only. Its pricing page and its terms word billing and refunds differently, so ask which billing and refund wording applies.

Add-ons and per-lead fees that raise the bill

CallRail sells white label, your own branding, at $65 a month, and charges $0.02 for a form past its allowance and $0.05 for an analysis minute of conversation intelligence. WhatConverts adds $50 a month for white label, 10 cents for each form lead and 2 cents a minute for transcription; its $30 plan covers calls and texts only.

Nimbata charges $5 a month for an extra seat, $15 for an extra project and $55 for white label. Invoca publishes no prices and sells by quote. Lead Recorder has no per-lead charge: every plan includes unlimited leads.

Pick Nimbata for billing per answered call, at one rate whatever the call length. Pick Lead Recorder for forms and phone taps at a flat plan price.

Lead Recorder can be tried first: its home page offers a 14-day free trial with no credit card, while its pricing page offers a 14-day money-back guarantee. See best call tracking software for the wider choice.