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Best call tracking tools

Best call tracking tools for local businesses and small agencies

Google's own call reporting and five paid tools grouped by the job each does and how each bills, with when a paid tool is not needed.

Shortlist a call tracking option for your leads and decide whether you need a paid one at all.

2 practical guides

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Start here · Buying guide

Best call tracking software for a small business: what each option does and when none is needed

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Guide preview

Six ways to track calls for a local service business, from Google's own call reporting to CallRail, WhatConverts, CTM, Invoca and Lead Recorder, grouped by job.

Bottom line: Start with Google's own call reporting if Google Ads calls are all you need counted. Move to CallRail, WhatConverts or CallTrackingMetrics when calls are your main lead channel and you want recordings and per-visitor numbers. Lead Recorder suits web forms and phone taps first, with calls as an add-on.

Buying guide

Lead Recorder pricing: how the plans are built, what the call add-on includes and what to confirm

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Guide preview

How Lead Recorder plans are built by site count, what a session is, what the call tracking add-on includes and which billing terms to confirm, read Nov 1, 2026.

Bottom line: Lead Recorder prices by the number of sites you track, with unlimited leads on every plan, and sells call tracking as a separate add-on with its own number and minute allowance. This page covers the structure and the limits. Amounts stay on the vendor's live pricing page.