How-to guides

How to track phone calls from Google Ads and your website

Step-by-step help for counting calls from Google Ads, placing forwarding numbers, verifying a domain and knowing the limits of call recording and Business Profile reports.

Set up call tracking for Google Ads in a safe order and know when a paid tool would help.

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How to track phone calls from Google Ads: four routes, the setup steps and the traps

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Four ways to count phone calls from Google Ads, from Google's own call reporting to a tracking tool, with setup steps, verification traps and recording limits.

Bottom line: Start with Google's own call reporting, which uses Google forwarding numbers and counts calls from your ads as conversions. Add a forwarding number on your website for calls after a click; Google says that route costs nothing. Use a third-party tool only when you need recordings or per-visitor numbers, and verify your domain if you do.

Practical guide

What is Lead Recorder? How it works, what it logs and where it stops

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What Lead Recorder is: the lead source tracking tool at leadrecorder.com, how its script tag works, what it logs and what it leaves to other tools.

Bottom line: Lead Recorder is website lead tracking software. One script tag records the ad, search or post behind each form submission, phone number tap and booking, and lists those leads with their sources. It is not a CRM and not a medical loop recorder. Call tracking is an optional paid add-on.